Versace has entered the group of those fashion houses which have sworn against fur. The brand that is currently selling a rabbit fur pillow will no more be creating any furry designs. “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right,” said Donatella Versace in an interview with 1843.

Gucci, Jimmy Choo, and Michael Kors have also stopped the use of fur in their collections recently. Versace’s decision follows Furla’s; Furla announced on Wednesday that the brand will not be using fur for its 2019 collections. While fur has been seen many times on the runway even in the recent fashion weeks, this seems to be a promising step.

No further word was issued by the designer brand. However, The International Fur Federation’s chief executive officer Mark Oaten does have something to add regarding this statement of Donatella as reported by WWD. Oaten said that he was “very disappointed to hear that Versace has said they won’t use real fur in collections.”

He further added, “The majority of top designers will continue to work with fur, as they know it is a natural product that is produced responsibly. With growing concern about the environment and plastics in fashion, I truly believe fur is the natural and responsible choice for designers and consumers.” Other brands that do not use fur include the Net-a-porter Group, Stella McCartney, Ralph Lauren, Tommy Hilfiger, Giorgio Armani, Selfridges, and Calvin Klein.

Some rumors also suggest that Creative director, Donatella would be leaving her position. “Yes, I am Versace. But also Versace needs to mean change. And it needs to be an opportunity for others to express themselves,” said Donatella. The policy of going fur-free is growing with increasing momentum every day. However, the use of leather is still common even by the brands that are anti-fur.