Kim Kardashian has succumbed to the pressure.

The founder of KKW Beauty is adding a shapewear range to her empire which she had introduced as Kimono last week. Her choice of brand name received massive backlash on social media with Japanese people calling her out for cultural appropriation.

The criticism came because Kimono is a traditional Japanese garment and people think Kim has no right to pick the word for her underwear brand. The passion with which people slammed her came to the extent that it earned its own hashtag on Twitter #KimOhNo.

Of course, Kim heard what the world was saying about her shapewear line and responded. She said, “I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment.”

That’s when the mayor of Kyoto also jumped into the picture. He sent a letter to the 38-year-old asking her to “reconsider” the name of the brand. And guess what? Kim agreed. The KUWTK reality TV show star took to Twitter to announce that she’ll be changing the name of her shapewear line.


“When I announced the name of my shapewear line, I did so with the best intentions in mind,” tweeted Kim. She further added, “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.”



However, people are not convinced entirely. Considering this is not the first time Kardashian West has been accused of cultural appropriation, people are doubting her intentions. Some people are demanding she apologize to the Japanese for trademarking the name of their traditional attire. Others think this was a marketing tactic to invite attention to her new product range.

One person wrote, “This was such a manipulative marketing tactic, the old ‘make a really bad mistake and then correct it to gain even more attention while looking good simultaneously’ LOL please stop.”




Some also pointed out that considering she’s doing a law degree she should’ve known what she was doing. Yet others said that she didn’t have good intentions from the start otherwise she wouldn’t have trademarked the name in the first place.

However, some people are siding with her and appreciating her for reconsidering the name of her brand. Kim trademarked Kimono last year. Her range includes bras, shorts and more underwear items in addition to uniquely cut shapewear in different skin tones.