Fans are not happy with Vogue India. They think the publication is promoting an American white face in a place where girls mostly have a dusky or dark complexion. And there are plenty of models and actresses in India who could have been featured instead. People are attaching a tag that reads “whitewashing” to the magazine. The publication has two covers for its March 2018 issue with Kim Kardashian on them.

The audience is of the view that in a country where there is a whole industry dedicated to fashion and films, Vogue should have chosen someone who belonged to South Asia. One tweet read, “I can’t believe @VOGUEIndia featured Kim Kardashian on their cover as if we don’t see her featured on a different magazine every day. India’s vogue should embrace and feature their own south Asian women instead of choosing someone from pop culture.”

Despite the fact that Kim is looking stunning, fans are infuriated. Twitter is filled with tweets that are bashing the magazine for this move. The response from Indians is not favorable for Kardashian at all. Although they don’t seem to be hating on the actress herself. They believe that Kim’s appearance on their cover misrepresents their culture.

Another point to notice here is that she once called Indian food disgusting on Keeping Up with the Kardashian back in 2012, as pointed out by Yahoo Lifestyle. Kardashian was slammed then as well. She had later apologized though, saying that her comment was not “intended as an insult to the Indian people or their culture.” She had added “My comment wasn’t intended to offend anybody. We all have our own opinions and tastes and I was simply expressing mine.”

The reality TV show star is seen wearing a Lehenga for the magazine’s shoot, which is a traditional South Asian garment. This has disappointed the audience even more so. One twitterer wrote, “I have nothing against Kim Kardashian but @VOGUEIndia is really doing itself a disservice by continually neglecting to portrait brown women in their “magazine”— you’re perpetuating a detrimental cycle of underrepresentation. Stop white washing your own damn culture.”

This is Kim K’s seventh Vogue cover. The Indian version of the publication has had American stars on their cover before as well. Last year, Vogue India had Kendall Jenner on its May 2017 cover and had faced a similar situation. After some time of the backlash, it had issued a statement that read, “In the last 10 years, Vogue India has had only 12 international covers, including Kendall Jenner in 2017.”

It further clarified, “Therefore, statistically, 90% of our covers are Indian! And we are proud of that. India has given the world so many beautiful faces to admire. After all, we are Vogue, an international brand, and we want to give the love back by featuring some of the best international celebrities on our covers. Occasionally!”