Last week a new Kardashian Kontroversy was stirred, one which involved cultural appropriation yet again. However, this time around it wasn’t just about Kim K hijacking someone else’s culture by posting a mere picture. In fact, it involved a whole brand and had an official also speaking up.

Kim Kardashian West introduced her new line, one that will serve all sorts of undergarments to women, under the name Kimono. Of course, this brought on a ton of backlash from the Japanese for whom Kimono is a traditional dress that represents their culture.

Some thought the KKW Beauty founder had deliberately chosen this name because she wanted to create buzz around her new line. Marketing tactic they called it. Others thought that she didn’t think through and just saw Kim in Kimono which led her to make such a self-centered mistake.

Buckling under all the pressure, the reality TV show star finally announced last week that she was changing the brand’s name. A new name for the shapewear range has not been announced yet but Kim has clarified that she had “innocent intentions” and didn’t mean to hurt any sentiments or play a marketing ploy.

“You would think we would have obviously thought it through a little bit deeper,” she told WSJ. Magazine. The 38-year-old further added, “I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in.”

Kim Kardashian also said that while other products and brands also have Kimono for a name in the United States, she could understand why standards were higher for her. “Do I feel held to a higher standard? I’ll take responsibility for that and do the right thing,” she said.