Picture a drumstick, a golden, crispy, fried chicken drumstick sitting right opposite to you. It beckons you toward itself with its enticing smell. With how appealing the entire scene is why do people even go for Givenchy and Nina Ricci for their scents? Why not just take a chicken piece and smudge, smudge, smudge (uhh) and ta-da! Smell so delicious that everyone turns to look your way.

KFC is smart and from the looks of it, it has thought the very same thought. Introducing the most inventive bath bomb in the history of bath bombs; the chicken leg bath bomb. This unique bath bomb will have the shape and the smell of a KFC drumstick. So next time, you rush to the bathroom, you get to ditch your rose bath bomb and soak yourself in a warm tube with the fragrance of a chicken piece surrounding you.

But stop right there. This offer is just limited to Japan as part of a competition. Not every single one of us would get the chance to rush to the nearest KFC and order a bath bomb. Only a select few would be lucky enough to go to bed smelling like a fried chicken piece.

According to Independent, KFC has collaborated with Japanese retailer Village Vanguard and is running a competition from November 1st to November 15th. To participate, you have to be in Japan and retweet KFC’s given tweet. There are only a hundred of these fast food scented bath bombs and so only a handful of people would be getting their hands on this relaxing item.

The winners wouldn’t just get the bathing product but a red and white KFC-branded box too along with a coupon for a ‘secret combination’ pack of chicken. We think this is a brilliant marketing technique; a crazy yet intelligent way to get people talking about KFC. Of course, the twitter army has a lot to say. One user said, “so about this #KFCbathbomb I mean, I don’t want to smell like fried chicken, but I’d be lying if I denied how excited I get when I smell it”

How true is that? Another was of the view that, “The thought of KFC’s fried chicken bath bomb makes me feel sick.” Oh well. “Be thankful you exist at the same time as KFC bath bombs,” tweeted one person. Yet another twitter warrior added, “might quit my job and sell homemade KFC bath-bombs on Etsy.” Because who doesn’t want to smell like chicken?

This is not the first time KFC has done something unconventional for a fast food chain. Last year it blessed people in Hong Kong with edible nail polishes. Yep, you read that right. Unfortunately, KFC didn’t seriously continue the biz otherwise just look at how incredible that idea is? You get to eat your nail polish without worrying about eating your nail polish! And it would also taste like Kentucky Fried Chicken. Now that is finger-lickin’ good.

The food chain has also presented fried chicken smelling candles, lip balms, and sunscreens. Last month KFC was in the news for following only 11 people on Twitter; six Herbs and five of the spice girls. Smart. Before that, in July this year, it was revealed that KFC was launching its very own line of fried chicken couture including home goods, clothing, yadda, yadda, yadda.

Even if smelling like crispy chicken, finger-lickin’ good (uh) or indulging in a broth bath is not high on your priority list, we still think that KFC must be given an award for its attention-capturing tactics. Hopefully, the fast food chain would have more awesomeness in store because we’re all up for more things KFC.