Wow. Sephora never fails to amaze us. In collaboration with LMVH, it recently revealed the “Weekly Wow” surprise and its HUGE. Until November 1st, this cosmetics brand is going to offer amazing array of discounts every week of the fall. The new deals will be uncovered every Thursday.

Social media platforms like Facebook, Instagram, Twitter, as well as other public avenues will be displaying these discounted deals weekly.

For the current week, the discount is on some of the best-selling eye and face palettes. The good news is, this is not an ordinary 15-20% off deal, this is 50% off Anastasia Beverly Hills, Tarte, Stila. These brands release products that are expensive and not affordable for everyone. With the weekly discount in charge, palettes that are priced around $45-50, are now up to $15-20.

Now, this is the deal makeup lovers would not want to miss. The sale is made available both online and in-store. Make sure to keep yourself updated every Thursday with Sephora’s beauty offers page and own these amazing deals while the supplies still last.

With the continued discounted deals like these from Sephora, consumers who previously could not afford expensive range of products will now be able to purchase more products of their choice at a good price.

Additionally, Sephora is going to introduce various third-party brands to attract a larger consumer base. One such brand is ColourPop that has only sold products online will now be presented on the racks of Sephora. ColourPop has become a famous online retailer with its best-selling liquid lipsticks that are only $6.

PYMNTS commented, “Third-party brands that have their lipsticks, eye shadows and mascaras on display with the retailer will likely also see a boost in new consumers trying out their product lines for the first time. As eCommerce continues its growth, we just may see other retailers offering up seasonal weekly discounts like this one.”