EXCLUSIVE – To support its premium strategy, the airline is offering its new campaign and rediscovered long-distance business seat. Le Picaro Found both in the preview.
“France is in the air »: The signature was carried Air France Everyone has known for 7 years. We have to get used to reading now. ” Rise in style “.The first publicity talk for the company since 2015. To send this message, what better organization than the Eiffel Tower, if ever the logo of France, a year later? Image of security instructions on board Highlighting France’s most famous tourist sites, which ended on the second floor of the Iron Lady, this opus created by Ara by the Omnicom agency sparks a story of a boom this time around.
Bright and assertive woman, including airline. Dressed in red with the Infinite Train, she climbs lightly over the metal monument. Should there be a message? “The rise of this young woman reflects our promise to elevate elegance forever “, Explains Figaro Fabien Pelous, Director of Customer Experience at Air France. “We have gone through a very difficult period in aviation. This elegance is really linked to our brand, and I think this pride and this desire to make Air France the most elegant airline in the world is important. ⁇
Emblem of Juliet Armand in Michael Legrand
Behind the camera, American director Brian Ballet. This short film expert has shot numerous commercials and music videos, especially for Black Eyed Peas. And for the music, put up with a card in Michael Legrand’s Universe Mills of my heart Re-arranged for Air France by composer Julian Javian. This “Screen Composer”As he defines himself, he has imagined a version of the song that is soft and powerful, that includes precision. French touch. It needed a voice. Who else but Juliet Armand? In 2018, during the opening ceremony of the 71st Cannes Film Festival, the French artist performed this song composed by Michael Legrand for the film. The Thomas Crown affairAnd won the Oscar for Best Song in 1969.
The scene was ready: an iconic tower, Oscar-winning music, rhythmic scenes symbolizing the company’s different strengths … Air France’s desire to establish itself as a premium brand internationally. The place, full of poetry, will be televised tomorrow on television, cinemas and the Internet in five strategic Air France markets: the United States, Canada, Brazil, Italy and Germany. In France, its distribution is 100% digital.
A new business travel standard
New Air France business seat
Air France re-unveiled its new long-distance business seat from the Eiffel Tower this Tuesday, May 10, to find on the Boeing 777-300 aircraft from this fall. For the ever-superior comfort, the company has revamped its iconic curved seat to offer the new version. It takes the concept of 3 “Fs”: Full flatIt comes in a real flat bed of almost 2 meters; Full accessDirect access to each aisle and Full privacyFor optimal privacy.
The real novelty? A sliding door now allows you to fully privatize your own space, thus securing the rest of the room. ” I think it’s important, it’s really part of Air France’s values, not to oppose intimacy and harmonyFabien Pelous argues. For two-way trips, you can easily lower the center section to improve communication with your travel companion while you sit in the middle seats. “.
Inside the seat made by the French aeronautics company Safran: wool, brushed aluminum, whole grain leather … Air France wants classic, soft and natural materials for its production. The good news is that technology has advanced and there will be a large 4K high definition anti-clare screen (17.3 inches) with new Bluetooth connectivity that will allow you to use wheelchair-less headphones, your own headphones and many more USB C and USB A. Sockets. Detail we already found on the A220Each chair is embroidered with the brand’s iconic red accent.
We want to be a premium company, offering the best level of comfort, gastronomy and services.
Fabien Pelous, Director, Air France Customer Experience
On the ground, a navy blue carpet with a herringbone effect, an endorsement for the Houseman Barquet sites. ” We have truly redesigned the cabin harmony of all our aircraft and are going to create uniformity throughout the fleet with this iconic and iconic blue of Air France..
But that’s not all: the director of customer experience announces the change of the entire room. ” For example, in the premium economy, let’s put the same seats as in the A350. (Built with equipment manufacturer Recaro in Europe, editorial) Our customers claim to have the best comfort compared to the shell seats we have historically had. These chairs offer a 124 degree incline. We were not in the business room bed seat, but 124 degrees was what we offered in business a few years ago. We want to be a premium company, offering the best level of comfort, gastronomy and services. “. Seems to have gone well. The sense of French hospitality that sets teams apart has already been rewarded in 2022: Air France was selected as the best company of the year for customer relationsFor the seventh time in a row.
“Hardcore explorer. Extreme communicator. Professional writer. General music practitioner. Prone to fits of apathy.”