When it comes to makeup, our number 1 concern is that cosmetics should be created without causing any pain to animals. Luckily, today there are several makeup brands that serve customers with products that have been developed while keeping animal love in mind.

Here are the top 6 brands we love for their cruelty-free approach:


Known for its lovely makeup brushes, Sigma is one brand that maintains its rule of sticking to a cruelty-free creation process. Furthermore, the brand’s products are also extremely pigmented which is another plus point.

Well People

A cruelty-free brand that delivers a natural look, Well People offers cosmetics that are developed sans the animal-testing phase. Apart from that another point that goes in the favor of this brand, is that the composition of its products is entirely free of toxic substances. The natural ingredient list makes the makeup items reliable and safe to use.

Kat Von D Beauty

A name that resonates with so many people, Kat Von D Beauty’s makeup products are also made in a cruelty-free manner. The products marked #VeganAlert are not only not tested on animals, and don’t contain any materials derived from animals, but are also vegan entirely.


Another makeup brand that creates products keeping ethics in view is e.l.f. The best part is that these cruelty-free products are also pretty affordable. So, you get quality makeup that doesn’t harm animals and comes for prices that your wallet doesn’t mind.

The Body Shop

We love the balms, stains, moisturizers, and the BB creams that this brand creates. What we love even more is that the products are developed in an eco-conscious and animal-friendly manner.


This label doesn’t only focus on bringing to the masses products that make them look good. It also wants to ensure that its customers feel good. This is why it makes cruelty-free products that align with the requirements of this time.