The fundamentals of business promotion and marketing never change but because of the technological changes happening every day and night with the speed of light, it does matter a lot how someone triggers the fundamentals. The marketers are always at war and everyone wants to win this war.
However, smartest marketers understand very well that how to be the trendsetters and make others follow, or else they’ll have to follow the trends set by competitors. Hence, the smart markets work on ideas and they are known as the trendsetters. Here we’ll dig down to know the greatest anticipated trends for the year 2020:
What makes marketing so important?
Having a business and making sure that it prospers well depends on the right marketing of the business. Marketing is, without a doubt, the most imperative thing in today’s scenario. It is like the soul of the business. However, the world is a completely changed place now. There is no room for laid-back marketing and people are looking into new ways that can market their products and services in a better way. The approach of marketing has been transformed completely and people now prefer digital mode of marketing.
Gone are the days when people used to advertise their products with television commercials. Now people are well aware of the importance of digital marketing and the success factors related to it.
Digital media and its campaigns:
The digital media is quite persistent in providing all the necessary information related to the product and service to the customers. Some years back, the fastest mode of marketing a product in the eye of a businessperson was by sending text messages on the phone of the customer. The digital methods of marketing have eaten the old processes of marketing and have come up with lots of new innovative ways.
The year 2020 has just come into the scene and the consumers are looking forward to the new innovative ways to be hit by the marketing campaigns of businessmen. Some trends in Digital Marketing that are becoming a huge rage and you need to look out for in 2015 are:
1) Content Marketing
Content marketing is one of the most effective and successful digital marketing tools that emerged in 2014 as a winner. People love to surf around the internet and read blogs that are interesting enough to get them indulged in the written content. If the content is written in an interesting manner, the reader would be persuaded to buy the product or avail of the service.
Content marketing is the best approach when it comes to marketing products online. Inspirational blogs are persuasive enough to compel the reader to buy the product right after reading it. Businessmen have started hiring content writers who are paid to write stuff in the praise of a particular product or a service. Content marketing is effective only when you know the right buttons to push. The writers must know how to promote the product in the most effective manner.
2) Social Media
Social media is something that helps a businessman selling literally everything. Social media emerged as a huge influence in 2014 and helped many business people elevate their sales value. One thing that social media is best in providing you is the audience. As soon as you post a product’s description on Facebook or Twitter, you immediately have more customers than before.
However, you need to make sure that you provide your customers with the appropriate level of information. You must know where to start and where to stop. Talk more and try your level best to make the conversation interesting. Social media success does not occur with a spur of the moment. You need to wait to catch the right customer with the right characteristics. Do not just rely on Facebook and twitter; rather explore more mediums such as Instagram, facetime, Olx and Snapchat.
3) YouTube Videos
We need to acknowledge the fact that not all the customers are keen of reading long posts and would not bother to read a blog no matter how interesting it sounds. Let us make it real, why would one read a blog written to promote a shoe brand just to know its qualities? Intelligent marketers have come up with a perfect solution. They have started telling small engaging stories in the form of videos that are two-three minutes long. They are interesting enough to force the customer to watch the whole video and in the end convince him to buy the product.
4) Offer the right product at the right time
Customers are mostly attracted to the brands that come up with the most groundbreaking ideas ever. The competition is neck-breaking and customers have hundreds of options for a single product. The brands that propose the most exciting offers to the customer in the most exciting way are the most favorite ones. These ideas connect the customer with the brands and provide a huge success to the overall marketing plan.
5) Data Marketing
Marketing methods that engross the personal information of the customers draw customers the most. With this new era of technology, fetching the personal information related to the customer is not a difficult task anymore. The private data is easy to achieve and when the customer is showered with the products that he actually needs, he will get attracted to him the most.
6) Email Marketing
Marketing the products with the help of e-mails is the new IT thing. Businessmen have realized that in this era of digital growth, the email service is used by most of the prospective customers. The customers are bombarded with various emails that provide a description of the products in the most innovative manner. The latest offers and discounts are also informed to the customers via emails. Many organizations have now started getting aid from professional people who are known to provide such services.
7) Mobile Marketing
Mobile marketing has emerged as a major trend in the world of digital marketing. The customer is targeted with the help of advertising messaging in this marketing strategy. The personal data of the customer is achieved and he is bombarded with the offers that are related to his requirements and needs. The messages are sent to the customers through a personal computer. A message is delivered to hundreds of customers with a single click of the mouse.
8) Website designs for mobile phones
Most of the people now prefer using the internet via their mobile phones. Using the laptop to open websites comes with a lot of fuss. You need to wait and let it startup. Who needs to waste that much of the time when you can access everything on your phone with a much lesser period? Businessmen have acknowledged this fact and have come up with the marketing websites that are easier to access on mobile phones.
It is not a hidden fact that a customer has hundreds of options for each product. The key to success is not to produce the best quality product or t