2018 is coming to a wrap and Google has released its list of the most-searched for fashion brands of the year. And guess which brand is topping the list? Fashion Nova. Yep, the-CardiB-promoted brand has topped the names of luxe brands like Supreme, Gucci, Givenchy, and more. Looks like Fashion Nova has done its marketing pretty right.
Along with releasing a Cardi B collection this year after having the singer on board for a good time, Fashion Nova also proved its worth when Kylie Jenner wore the brand’s outfit on her birthday. Jenner has also promoted Fashion Nova a couple of times, showing the marketing world what her influencer abilities can do. Kylie Jenner is the queen of Instagram after all and bags the most money out of advertising products on the social media platform
Refinery29 mentions that along with harnessing the power of influencer marketing, Fashion Nova has also engaged more with its followers on Instagram compared to its competitors. The brand was standing at the fourth number last year with Gucci, Supreme, and Louis Vuitton ahead of it.
Another marketing tip that can be learned from Fashion Nova is that the brand spread its message most with the assistance of a woman of color. The Bodak Yellow rapper has given the affordable fashion house several shout-outs on Instagram. While announcing that she was collaborating with Fashion Nova, Cardi B had said, “I want people to look high-end with a good, budget price. That’s the perfect opportunity and I’m excited for that.”
The 26-year-old has also emphasized how she prefers budget-friendly clothing and is ready to wear Fashion Nova for all her life. Another thing that Fashion Nova did this year is that it added a line for men to its product range. Previously, the brand only catered to women. Following Fashion Nova, the next 5 brands that are in the list are Louis Vuitton, Versace, Givenchy, and Gucci.