Condé Nast, the parent company of Teen Vogue has announced the death of the quarterly print version of the magazine. This isn’t really a bolt from the blue, as a number of print magazines have been playing just this card while simultaneously taking to the online deck of content production.
Teen Vogue has basically followed in the footsteps of Glamour that made the same decision earlier this year. The move is being viewed as a quick version of what magazines often do slowly. It is reflected by what David Hepworth, a multi-magazine editor of Smash Hits, Just Seventeen, and more says; “Conde Nast is doing all of a sudden and dramatically what most major magazine publishers have been doing steadily and quietly for the last 10 years – cutting their cost base to match their reduced revenues,”
A highly amazing website that is doing bonzer, three and a half million Twitter ninja followers and six million Facebook diehard fans make the electronic version of Teen Vogue the right candidate for going solely digital. Though a few cautions and warnings are being tossed in the mix, yet the magazine is hoping to find a place in the digital sun with flying colors.
The stop of the paper publication by no means translates into the death of the magazine itself though. The digital game of the magazine is strong, which only shows that the flower is ready to bloom further to its full glory. In a statement by Condé Nast, the same is asserted by the team that clears any doubts, “We are aggressively investing in the brand and all of its consumer touchpoints, including events like the upcoming inaugural Teen Vogue Summit next month in Los Angeles.”
The company will be working hard to push the digital boundaries to their max, as Teen Vogue further confirms, “As audiences continue to evolve around content consumption, we will modernise and calibrate how, where and when we produce and distribute our content to be in sync with the cultural moments and platforms most important to our audiences.”
The digital face of Teen Vogue is all sugar, spice, and everything nice. It has click-bait headings that demand instant reading and content that knows how to attract and retain its target audience. Moreover, the magazine is not only dedicated to entertainment and fashion, it works successfully to get the teens in the loop of current affairs too, which is a mandatory move in the prevailing times.
Fashion Monitor’s head of content, Sarah Penny claims, “They’ve got a fantastic product and content…For the demographic they are targeting, they really push the boundaries and provide something new that isn’t just celebrity, fashion, and beauty for teens.”
But for all those people who prefer traditional paper in the fierce paper versus online battle, there is somewhat light at the end of the tunnel too. The company will be making occasional print publications so the paper charm is not gone. Here’s the announcement that some of us would be anxious to hear about. “Though the quarterly print editions will cease publishing on a regular schedule, we will explore re-imagined special issues timed to specific moments, as we do in social,” a spokesman said.
It is expected that the print closure will not have any severe implications on the magazine’s readership. However, 80 people will be unfortunately losing their jobs. In addition to this announcement, Condé Nast also broke the news that its other titles like Allure, Glamour, and Architectural Digest will also have a cut from 12 to 11 print issues per year.