That moment when you talk about something without being too informed about it. Hashtag awkward. Topshop has been caught for a similar mistake. The company is being slammed for selling a shirt that reads vegan on the front, with a major information error on the tag. The label reads a recipe that has ingredients that cannot be categorized as part of a vegetarian’s diet.

The retail store is not truly deserving of all the laughs on the internet though. Because the brand behind this mistake is Tee & Cake. The shirt is pretty eye-catchy in pink with vegan written on its face along with a herbivorous dinosaur. The dinosaur represents that veganism has been a concept since the beginning of time. A creative idea indeed.

But the tag inside the shirt includes a cake recipe with two ingredients that are not vegan. The ingredient list comprises sugar, butter, eggs, flour, baking powder, and vanilla extract. As it can be seen, it wasn’t a very wise move by the brand to include butter and eggs there. Of course, this caught Twitter’s attention.

One person wrote, “@Topshop may want to check what vegan means! Haha.” According to The Sun, a spokeswoman of Topshop responded to this incident. She said, “The T-shirt is a brand that we stock at Topshop called Tee & Cake. The label is across all of the T-shirts in the line. As the brand is called Tee and Cake it has a whimsical recipe in the label. The label is nothing to do with what’s on the front of the T-shirt.”

The publication also mentioned that despite what the internet is saying ProVeg UK’s director, Jimmy Pierson has approved this move of Topshop. He said, “We love Topshop’s ‘vegan dino’ T-shirts, despite the printing error on the label! It’s very clearly an oversight from the manufacturer, nothing more – they use this same label on every item in their range.” That makes sense. Also, those shirts are cute!

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Alafiya Memon
Addicted to good novels and 7up. Fangirling and doodling her way through life. Alafiya likes keeping an eye on the latest fashion trends. Dreams big and writes melancholic poetry too. On an average day you'll find her procrastinating and being weird.


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