Victoria Beckham is a name you would normally associate with sky-high stilettos, but in recent years we’ve seen her feet grace slippers and trainers too. Now she’s taking her love for sneakers one step further by shaking hands with Reebok. The 43-year-old designer has joined the ladies who are the brand’s spokespeople as a part of this partnership.
Reebok says that the mission of the collaboration is “pushing new boundaries in the brand’s long-time mission of empowering women to be the best version of themselves.” On Wednesday, Reebok announced that it would be joining forces with Victoria for a long-term collaboration that would create innovative designs that women “feel confident in.”
The mother of four took to Instagram and posted a photo of herself in a white tee, black sweatpants and white sneakers making sportswear look cool as casual everyday attire. After her first teaser pic that didn’t give away anything she made another post revealing this news to the public.
Her caption read, “Excited to announce my new partnership with @reebok! Stay tuned and head to my website and subscribe for updates! x VB #ReebokxVictoriaBeckham” The luxury designer who is known for her structural pieces with feminine hints would be visiting the athleisure side of fashion.
Victoria has also shared some more shots of her at Reebok on her Instagram since her first announcement on Wednesday. Reebok’s Corinna Werkle, Senior Vice President of Women’s Initiatives at Reebok, said in a press statement, “There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves.”
The Reebok x Victoria Beckham range would be a part of Reebok’s Innovation Collection, an initiative of the brand that focuses on creating designs that are a fusion of fashion and technology. The combined ideologies of both Beckham and Reebok being designing items that promote individualism and confidence in oneself. The collection will officially come out in 2018.