Kim Kardashian has managed to piss off people yet again. Africans are angry with her, the Japanese are too. The makeup mogul has named her new shapewear line Kimono which translates to a Japanese dress worn on special occasions. Looking at how her latest line has nothing to do with the actual Kimono ensemble, people from Japan think she’s hijacking their culture.
Naming your product/startup with Japanese words might seem hip and all, but it really sucks for us when our culture is diluted by names of brands that don’t have anything to do with what the word actually represents.
And better yet, trademarking it? F NO.https://t.co/8pFaEGdXI2
— Yuka Ohishi (@0oyukao0) June 25, 2019
One person has tweeted, “Naming your product/startup with Japanese words might seem hip and all, but it really sucks for us when our culture is diluted by names of brands that don’t have anything to do with what the word actually represents. And better yet, trademarking it? F NO.”
— Tamlyn Tomita (@thetamlyntomita) June 25, 2019
Nice underwear, but as a Japanese woman who loves to wear our traditional dress,👘 kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name. Pls reconsider
— Yuko Kato (@yukokato1701) June 26, 2019
Or these. These are kimono. Kimono is a traditional Japanese robe. @KimKardashian #KimOhNo
Your line of shapewear is great. But you don’t have to misappropriate someone else’s culture. pic.twitter.com/caCbnTBqmh
— 渡邉葉 (@YoWatShiinaEsq) June 25, 2019
In the comments’ section of her shapewear range’s Instagram page, people are leaving anger-filled comments. “Kim why you steal African culture,” typed one commenter on creating shapewear that helps people get a physique that black women are known for. Another person wrote, “More racism and cultural appropriation from Kim K – as if fetishising black men and black children wasn’t enough?”
But this is not all that people are bummed about. Several are pointing out that she has not showcased any fat women, once again promoting unrealistic standards, only an image of what women should be like according to media. “She remembered skin tones, but she forgot sizes,” read a comment. This is not the first time Kim Kardashian has received backlash for disrespecting a culture.
Why did you call YOUR BRAND “kimono”? This is cultural appropriation. I’m japanese. I’m disappointed in you.
— 正気を失ったはと・しばらヒー (@810ibara) June 26, 2019
One too many times have African women raised their voice against her for rocking their traditional braids. Many also assume that the Kardashians get body enhancements and use a darker shade of foundation. “Why did you call YOUR BRAND “kimono”? This is cultural appropriation. I’m Japanese. I’m disappointed in you,” read another tweet. What’s your take on this matter? Do you think Kim did this out of pure ignorance or just because she didn’t care about the sentiments she’d be hurting?