Every year there is a color that gathers the award and goes home feeling all victorious. The jury, Pantone calls the shots and this time around, it has made the decision in the favor of the color Ultraviolet, a bluish purple. This is the color that embraces the various facets of creativity and ingenuity and as it is one of the shades that the sky wears so proudly, it has definitely been announced as Pantone color of the year 2018.
The executive director of the Pantone Color Institute, Leatrice Eiseman explained the Pantone color of the year 2018, “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE. Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
So now that we know that the future is purple, we can expect all things purple in the coming time. Finally, the obsession with the color purple comes forth with a recognition as the institute recognizes its selection as a means to bring “hope and unuplifting message.”
And as is the drill, we can all expect the brands to create products that pick inspiration from this color. So here’s to the wait that will show some really amazing stuff to add to our makeup arsenal.
The first to pick the pace in Pantone color of the year 2018 race, however, is Butter London, which has already launched their Ultra Violet Collection. The collection is up for grabs at their website and online at Ulta Beauty. The collection consists of nail polish, liquid lipstick, gloss, liner, and new an eye gloss that will be available in January.