Kim Kardashian has never been the sort to care about what others think. And she’s followed this policy of hers through and through. The Keeping Up with the Kardashians reality TV star had everyone wondering back in February why she had sent her haters her latest Kimoji perfumes. As fans would remember, the star had packages sent to the press as well as her family and friends.

In a video, she had shown colorful sticky notes with names of all the people who would be receiving her latest product. The list included Chrissy Teigen and Paris Hilton, both names that fall in her friends’ category. However, a column of the post-its also had names of the people whom she called her haters including Taylor Swift and Blac Chyna.

That of course, had followers scratching their heads in bewilderment as to why Kim K had decided to send her new fragrances to them. “Everyone deserves a valentine, so I’m going to send them to my lovers, to my haters, to everyone I can think of,” Kim had told her followers on Snapchat. “Because it’s Valentine’s Day, after all.”

Soon, however, their question was lost as fans had something else to talk about: the elaborate chocolate packaging of Kimoji press packages. At one point or another everyone talked about the lovely boxes, hoping against all odds, to get one for themselves too. In the latest post on her app, “How I Deal With My Haters” Kim revealed the reason behind why she had sent her perfumes to the people with whom she didn’t share good terms.

“When I had my KKW Fragrance KIMOJI Hearts launch, I sent some of my haters the new perfumes,” wrote the entrepreneur. “It was my way of saying they can talk sh*t about me if they want, but I’m going to keep doing me.” Moral of the story? “If you let people bring you down, it’s harder to focus on your goals. Just do you and don’t give in to the negativity.”