Since the birth of Fenty Beauty, beauty brands have been given a wake-up call to move in the right direction. To not exclude people with dark skin tones when creating formulas for foundations, concealers and the like. The message spread rapidly with almost every big name adopting the mantra of inclusivity. And with so many options out there, fans are always quick to point out brands that do not cater to the needs of each complexion.

After all, it is rude to leave behind a segment of people just because their skin tone is on the dark side. That said, Colourpop’s No Filter concealer shade range will be adding fifteen more shades to it so that there is something for everyone. People are thrilled with the news, with some even saying that this would offer them a more reasonable alternative for Kat Von D’s Lock It concealer.

Initially, the makeup brand had released only 15 shades which did bring about a bit backlash when fans were not able to find shades that matched darker complexions. Now with another round of fifteen new shades, there will be a color for all, from dark and deep tones to those for extremely fair ones. These Colourpop concealers are not just creamy in consistency and but they are also long-wearing.

This $6 concealer collection makes it easy for people to find their complexion match for a reasonable price. Fans have been hoping for this for a long time and it has now finally happened. One fan commented, “Omgggggg FINALLY” while another wrote, “Loving it 😍 always loved the formula but could never get my exact color so i’m excited.” With this, another step has been taken in the right direction of inclusivity. Here’s to hoping that the brands that are not singing this anthem yet, soon do.